From Amazon’s Echo to its Ring doorbell, the tech giant has made its way into many of our homes. But do you know what Amazon is learning about you and your family? From its smart gadgets, services, and data collection, Amazon has the potential to build a detailed profile of its users.

The data collected by Amazon can help power an “ambient intelligence” to make our home smarter, but it can also be a surveillance nightmare. Amazon may not “sell” our data to third parties, but it can use it to gain insights into our buying habits and more.

We must all decide how much of our lives we’re comfortable with Big Tech tracking us. Read the story authored by Geoffrey A. Fowler here to explore ways in which Amazon and potentially other Big Tech companies are watching us.

If you want to learn more about cyber security and smart homes, don’t hesitate to get in touch with me! I’m always happy to answer any questions and always look for collaboration opportunities.